It’s a no brainer whether to post a video or a soundcloud link to songs by iamamiwhoami. Jonna Lee‘s audiovisual project, that is produced by Claes Björklund and visually directed by the WAVE collective, connects videos and sounds like no other contemporary electronic artist does. So posting only the track without any accompanying visuals would almost feel heretic.
The project was started over 4 years ago with a series of mysteriously named videos that were uploaded on YouTube and which created a hype even before any official release or announcement was made. By now, iamamiwhoami has released two full albums and a third one, ‘BLUE’, that is due to be released in November 2014, is already in the making.
‘blue blue’ is the fifth ‘chapter’ from the upcoming album and, as always, is accompanied by a beautifully filmed video. It has been made available on iTunes on the 4th of September and although I always feel like some of iamamiwhoami’s freshness has been lost over the last years, the track and video still neatly build up the excitement towards the release of ‘BLUE’.
More From iamamiwhoami / accompanying label towhomitmayconcern:
Official Website | Soundcloud | YouTube
So this is a premiere, my very first post of a playlist for convenient listening. I’ve decided to make this first one about the vast landscape of (electronic) Dream Pop, as quite a few of the hitherto published posts could be categorized into this genre, there is a reasonably good representation of Women in the bands in question and last, but not least, it has always been one of my absolute favorite genres. The boundaries of dream pop are broadly set here, as I not only not agree with the notion of a necessity of strict separation between the genres, moreover I think that those boundaries inhibit musical development and progress so I’ll go with what I’d say could be categorized under the umbrella term of Dream Pop.
Dream Pop is primarily defined by ethereal vocals and a focus on the song’s texture. It has been often used in the 80s and 90s for a sub-genre of alternative rock, but thereafter has been used for a wide difference of sounds including, but not limited to, bands that are otherwise labeled as playing synth- or electro pop music.
There have been excessive discussions on which bands are to place under this term, and whether Dream Pop is part of the electronic music scene or not has been a controversial question. In addition, the differentiation between Dream Pop and the closely connected genre Shoegaze has been questioned multiple times as well. But to me those debates surrounding exclusionist notions of music are moot. So in case anyone is still wondering what Dream Pop is, better start listening to the tunes and see for yourself.