It’s a no brainer whether to post a video or a soundcloud link to songs by iamamiwhoami. Jonna Lee‘s audiovisual project, that is produced by Claes Björklund and visually directed by the WAVE collective, connects videos and sounds like no other contemporary electronic artist does. So posting only the track without any accompanying visuals would almost feel heretic.
The project was started over 4 years ago with a series of mysteriously named videos that were uploaded on YouTube and which created a hype even before any official release or announcement was made. By now, iamamiwhoami has released two full albums and a third one, ‘BLUE’, that is due to be released in November 2014, is already in the making.
‘blue blue’ is the fifth ‘chapter’ from the upcoming album and, as always, is accompanied by a beautifully filmed video. It has been made available on iTunes on the 4th of September and although I always feel like some of iamamiwhoami’s freshness has been lost over the last years, the track and video still neatly build up the excitement towards the release of ‘BLUE’.
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